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Stratwell Consulting Logo

Institutional-Grade Advisory for the Lower & Middle Market

Most firms in the $5M$75M revenue range are too large for solo consultants and too small for enterprise firms. OVC was built for exactly this segment, by operators who own and run businesses in it.

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300%+ Revenue Growth Across Portfolio

Jan 2023Jan 2024Jan 2025Jan 2026

We are a Phoenix based advisory whose principals are active financiers and operators, not career consultants. Every framework we deliver has already been proven in our own portfolio.

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Combined Experience

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Average MOIC

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LMM Acquisitions Since 2023

Five Verticals. One Accountable Team.

Every service we provide connects back to one objective: building a company that is capital-ready, operationally sound, and positioned to maximize enterprise value at every stage. Whether you are growing, raising capital, or preparing for an exit.

CFO & Controller

(001)

The financial foundation that lenders and investors require, with a rolling 13-week cash flow. Built and maintained by principals, not junior staff.

Financial Model Architecture

KPI Infrastructure

Institutional Reporting

Growth & Tax Strategy

(002)

Forward-looking tax structuring, entity strategy, and growth planning aligned to your capital-event timeline. Designed to reduce your tax burden before decisions are made, not after the year ends.

Proactive

Wealth Management

Budgeting

Business Automation

(003)

Full operational workflow audit. 4–10+ automations deployed. Eliminating 40+ hours of key personnel time per week so your team executes at the level the business actually needs.

CRM Integrations

ERP Automations

Accounting Systems

Cybersecurity

(004)

Risk assessment, gap analysis, NIST/CIS framework implementation, SIEM monitoring, and incident response. Delivered at institutional standard. Buyers run cyber diligence. A weak posture is a valuation risk. We close that exposure before it becomes a deal liability.

Compliance

Asset Protection

Security

Digital Marketing

(005)

From local SEO and LinkedIn presence to full multi-channel paid strategy, content, and CRM integration. Built around revenue outcomes, not vanity metrics. Designed to scale operations and create qualified pipeline.

Revenue Growth

Lead Gen

Pipelines

Every Engagement Is Calibrated to Your Stage

01

Foundation

Pre-revenue, early stage. Objective: establish a fundable, scalable, institutionally credible company before growth capital or leverage is introduced. From entity formation to documentation ready for investment committee review.

02

Growth

Companies with established revenue seeking disciplined growth. Objective: predictable operational performance, structured capital usage, and institutional credibility with lenders and investors, positioning the company for accelerated growth.

03

Capital Event

Capital-event readiness and full transaction support. Objective: maximize enterprise value through stabilization of financial and operational verticals. Leave nothing on the table. Maintain control and clarity of the process from first offer through close.

Advisors Deliver Reports. We Engineer Enterprise Value.

The difference between a company that sells for 4× EBITDA and one that sells for 7× is not revenue. It is how the business is structured, documented, and presented to capital. That work starts years before a transaction. It compounds.

Intrinsic Value

Durable financial architecture: chart of accounts, controls, KPI infrastructure, forecasting model. The institutional-quality bar that a sponsor pays a premium for at exit.

Time Value

Day-1 institutionalization compresses 3–5 years of organic build. At capital event, diligence-readiness shortens close timelines by 120–215 days.

Optionality Value

A wider menu of capital events: debt, mezzanine, recapitalization, growth equity, control sale. The ability to defend valuation in a competitive process.

Ecosystem Value

A curated, accountable professional services cohort coordinated through a single architect rather than vendor by vendor.

EV Engineering

The cumulative work that turns operating performance into defensible enterprise value at the capital event: institutionalization, KPI cadence, exit readiness.

Risk-Adjusted Value

Liquidity preservation, covenant headroom, tax discipline, QoE-grade earnings. A firewall against permanent capital loss.

The Strategies We Recommend, We Use

Since January 2023, OVC has acquired and operated seven lower-middle-market businesses. The results below are not projections. They are the outcomes of applying the same frameworks we bring to every client engagement.

Leadership

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Joe Luca

Founder & Managing Partner

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Wayne Bell

Managing Director

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Garrett Williams

Principal, Advisory Services

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Forrest Schwartz

Principal, Advisory Services

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Christian Trujillo

Principal, CRE

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Sammy Serwa

Chief Marketing Officer

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Bryan Junus | CFA

Sr. Investment Analyst

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